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|  | |  | | | Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) | | | | | | | |
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| | Features | ISBN13: 9780470525463Condition: NewNotes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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| | Description | The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. - Examines success stories of how companies have used online video
- Presents a series of plans and tools that businesses can follow as they expand onto the social web
- Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral
If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need. | |
| | Product Details | | Author: | Steve Garfield | | Hardcover: | 323 pages | | Publisher: | Wiley | | Publication Date: | January 12, 2010 | | Language: | English | | ISBN: | 0470525460 | | Package Length: | 9.1 inches | | Package Width: | 6.2 inches | | Package Height: | 1.2 inches | | Package Weight: | 1.05 pounds | | Average Customer Rating: |  based on 28 reviews |
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| | Customer Reviews | Average Customer Review:
Write an online review and share your thoughts with other customers.
1 of 1 found the following review helpful:
 Motivating but commercialized Aug 09, 2010
It does have lots of info and tips on how to do what the title/subtitle promises. It also has plenty of specific suggestions and recommendations for what equipment to buy. Unfortunately, there are only a few reviews of several models of a category, and those cover only a few models. That may not be so bad, as a book with many reviews would become very long and unnecessarily complicated. For example, for simple, convenient video recording of interviews, just get a late model Flip HD (the book does not actually say that, but in so many words does)! That is a lot simpler than considering the endless details of every camcorder on the market.
What the book does not have are details of how to code a blog that contains videos. (In other words, it will tell you to copy-and-paste the link from YouTube to your blog, but it does not attempt to give you sample PHP-SQL code to make your own Web site with blog and video capabilities.) The book never promises to do that, so it is not a negative; I just mention it to inform.
I very much enjoyed reading and re-reading the book, and I would recommend it to those for whom the title holds interest.
Great Web Video Resourse Jul 28, 2010
Steve Garfield's extensive experience with web video in all of its respects makes this a valuable read for anyone wanting to use video on the internet to get their message across. More social media oriented than commercial video production guide but there is a lot to learn from this book as it will allow you to take some short cuts from Steve's experience. Recommended! Ron
2 of 2 found the following review helpful:
The secrets to making excellent online videos await you... Jul 14, 2010
Watch Video Here: http://www.amazon.com/review/R1XVQ2SS782QN9 Get Seen by Steve Garfield is a book that every business owner, entrepreneur or executive needs to have. The time to finally learn how to make videos that can help your business is today, and Steve's book will give you tactical advice on just how to do that. All the way up to how to distribute them and use them for more sales, leads and publicity. What are you waiting for? An invitation to success? You just got it. Buy this book.
2 of 2 found the following review helpful:
Get noticed and sell stuff online through video on the web Apr 07, 2010
Because everyone knows it works, everyone is now doing it: online promotion. Companies large and small, brands known and unknown--they are all constructing all sorts of online campaigns so they can be heard and seen. The problem is, everyone is doing it. And just like before, not everyone will be able to see all of it. Unless, there's something really compelling about it that everyone will want to talk about it, seek it out, and experience it for themselves.
And that's where video comes in. Video, at this point, is where the last few remaining competitive advantage lies, simply because, not everyone is doing it online. Every minute, it is estimated that more than 20 hours of video gets to be uploaded to YouTube. That may sound an awful lot, but when viewed from the perspective of the whole numbers that comprise the totality of the entire online world experience, that number is relatively small. And it is in the crux of this game of numbers where online promoters and marketers can still get their chance at being seen and heard. That is why, the wisest and the most astute of online pushers are turning to online video as a platform to promote their products and services, engaging viewers, and accumulating customers that aims to command top-of-mind attention, and more importantly, sales.
You don't know how to do it? There's a book for that, one that is part of the successful "New Rules For Social Media Series" created by David Meerman Scott. It's called //Get Seen: Online Video Secrets To Building Your Business// by Steve Garfield.
Garfield, an online video maven, offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. You will learn: real case studies of businesses using video to boost exposure and grow sales; tools and strategies for expanding your business into the social Web; simple step-by-step guidelines and clever ideas for recording, editing, and exporting video materials; tips on building a community around your content, increasing your views and your exposure, and getting your content to go viral.
In an increasingly crowded online world, video is the ideal way to tell your story, which can lead to more business. If you're ready to take full advantage of the newest resource in the social media arsenal, Garfield's //Get Seen// is the guidebook you need.
Reviewed by Dominique James
1 of 1 found the following review helpful:
Any business interested in video blogging applications and potentials needs this Mar 16, 2010
Get Seen: Online Video Secrets to Building Your Business adds to the 'New Rules of Social Media' series and examine success stories of companies using online video. It provides a series of plans and tools businesses can use to successfully market to their customers on the social web, teaching readers how to record, edit and export videos as well as where to post them. Any business interested in video blogging applications and potentials needs this.
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