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|  | |  | | | Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) | | | | | | | |
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| | Description | The era of online video has arrived—now make it work for your businessIn the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. - Examines success stories of how companies have used online video
- Presents a series of plans and tools that businesses can follow as they expand onto the social web
- Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral
If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need. | |
| | Product Details | | Author: | Steve Garfield | | Hardcover: | 323 pages | | Publisher: | Wiley | | Publication Date: | January 12, 2010 | | Language: | English | | ISBN: | 0470525460 | | Product Length: | 9.26 inches | | Product Width: | 6.34 inches | | Product Height: | 1.18 inches | | Product Weight: | 1.16 pounds | | Package Length: | 9.1 inches | | Package Width: | 6.2 inches | | Package Height: | 1.2 inches | | Package Weight: | 1.05 pounds | | Average Customer Rating: |  based on 37 reviews |
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| | Customer Reviews | Average Customer Review: ( 37 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
40 of 43 found the following review helpful:
 This book is a gift of knowledge Feb 10, 2010
By Phil Shapiro
"educator/technology access activist"
Watch Video Here: http://www.amazon.com/review/R3EPMXL5DYL9ZM Steve Garfield has a national reputation as a videoblogging teacher. When I heard about his new book, I ordered two copies sight unseen. He is as effective a teacher in print as he is in person and online. This book is also very tightly written -- no excess words. That makes it easier to read and allows the author to pack in more content.
If this book comes out in an interactive version for the iPad, it may well be the gold standard for rich media books. Hats off to Steve Garfield for pulling this off. It's no easy feat to birth a book of this quality and usefulness.(And credit, too, to the folks at his publisher, John Wiley & Sons.)
13 of 14 found the following review helpful:
Hands down, the go-to book for online video! Jan 02, 2010
By Sarah Wallace
"Get Seen" is so chocked full of knowledge and expertise that it should be listed on Amazon as "priceless."
It helps to simplify and take away the mystique of online video which can seem overwhelming.
I love that it's such a hands-on guide. I could see it being used as part of a curriculum in a college program or as training for a marketing firm
At the same time, it reads well and has great "Get Seen" tips and great stories regarding online icons such as Gary Vaynerchuk and Jimmy Fallon.
And, who better than to author this book than Steve Garfield, a pioneer in online video. It's apparent that he loves his craft and enjoys sharing his knowledge with others.
I would 100% recommend this book to anyone!
.
I think its great that you love sharing your knowledge with others and this book will just be an extension of that.
10 of 11 found the following review helpful:
Get Seen Video Review Oct 06, 2010
By Claude Pelanne
Watch Video Here: http://www.amazon.com/review/R122SONZNG9B8M This is a review of Get Seen by Steve Garfield. It is a great book about how to produce online video. It is a soup to nuts look at how to get started for little or no investment and how to grow your online video business with time and experience. There are lots of interviews with movers and shakers that give a great view on how the industry is developing. But more importantly, this is a great handbook for the beginner and even the more trained video practitioner of video online production. Lots of information on the gear to use and the resources available online to distribute your video content. All in all this is a must have resource for your video library. You will be referencing it often.
Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)
10 of 11 found the following review helpful:
Garfield's Book As Helpful as Steve Himself Jan 02, 2010
By Wayne G. Macphail
"Wayne MacPhail"
Over the years I've come to depend on Steve Garfield's friendliness and knowledge about online video and video promotion. He's been endlessly, selflessly helpful. His book continues that core value. It's a great, clear guide to the technicalities, magic and method of not only producing quality audio and video, but making sure its seen by a wide audience. An admirable guide to newcomers to the field and a perfect textbook. Great to see it in hard cover.
7 of 7 found the following review helpful:
Great book and great timing: 2010 needs this book! Jan 02, 2010
By Paul Vogelzang
"Lovin' the Kindle!"
We, at MommyCast, have been doing HD video for the web intensely, in our opinion :) for a few years, and Steve's new book really offers useful tips and tricks, which will make our 2010 videos all the better! All the inside information shared by Steve's many experts is invaluable, as well as the key elements in mobile video and social media sharing. Excellent book! Highly recommended, even for those who've done it for some time!
See all 37 customer reviews on Amazon.com
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