Dan S. Kennedy made a fortune in direct-mail marketing by doing exactly what he wasn't supposed to. A leading producer of infomercials and video brochures, he is also the author of How to Make Millions With Your Ideas (Plume). He lives in Phoenix, Arizona.

This book is really about taking your ideas for products and services and revving them up with excellent ways to market and sell them. It's also chock full of excellent examples of people who have done just that. Real people that is, with REAL obstacles and sometimes almost no money, who got off there derriere and did it.

I found myself thinking lots of ideas for when I get back home. Admittedly I lot of ideas simply don't translate to my home country, but the really great thing about the book is it's attitude. Everywhere in the world, even in communist countries, people go out each day and make and spend money. Getting a slice of that money is what this book is really about.

Where-ever you are in the business world, whether you are an employee looking for something better, or a business owner looking to give your incoming wealth a mega-vitamin booster... GET THIS BOOK!

47 of 53 found the following review helpful:


Worth a Million  Apr 06, 2006 By John Chancellor "Mentor coach"
This book is very typical Dan Kennedy. That is to say it is based on years of experience and he tells it like it is. He does not give theory but gives specific examples of what works and what does not work.

There are some very basic truth - gems in fact - hidden in the book. You might miss them if you haven't been there and experienced the same situation yourself. One of the very basic truths is, "Wealth is most often linked with exclusive ownership or control." You may make a fortune with someone's idea or product, but you stand a much better chance with your own. Another basic truth is if you can find a product that gives people more time, that is if your product or service saves the customer/client time, then you can make a fortune.

Dan gives great advise - don't concentrate on making money, instead concentrate on delivering a better product or service. You will never get rich competing on price ... so go for quality.

Dan made and is still making a fortune from coaching and direct marketing. He started with little or nothing and learned the hard way, through experience. You would do well to read the book for all the lessons. You will be learning from a master.

23 of 26 found the following review helpful:


Buyers Beware!!!  Feb 19, 2009 By V. Abernathy
This book is more of a autobiography then anything else. It really doesn't tell you anything you already know of. Its a little bit inspiring but not much else. It basically gives you a run down on already successful business, but not the real meat of what you're looking for.

The cover of the book says; HOW TO.... make Million$ with your ideas. But instead Dan gives you a history lesson on things you already know. The book didn't tell you "HOW TO" do anything. But it dose have plenty of things on what NOT TO DO. The only reason I bought this book is to know "HOW TO" do something like; Making a presentation to the market, or to a company without worrying about them steeling your ideas, something along those lines. I don't even know how this book got so many good reviews, but I know now not to buy anything less then 4 stars.

But above all, my main concern is whats on the front cover that says; "Get a free product marketing evaluation." But what Dan didn't tell you is in the last few pages in the book that says; A certificate to send a brief description of YOUR product, photos, literature, etc., with your questions about this product to see if it sells or not. And underneath your address you put in it says;
NO CONFIDENTIALITY GUARANTEED.

.....!!!!!!!

Hey Dan why not go ahead and ask them for there SS card and credit cards numbers too?
What the title of the book should have said was; How to make ME Million$ with YOUR ideas.

18 of 20 found the following review helpful:


HUNDREDS OF MILLION DOLLAR IDEAS!  Mar 22, 2005 By Dr. Ron "Dr. Ron Dalrymple"
As a psychologist and writer, I never studied marketing much in my younger days, much to my chagrin ! I was too busy seeing patients, working horrendous hours and writing books and articles. However, the books I wrote never went as far as they could have, because I didn't know about guys like Dan Kennedy, one of the foremost marketing gurus for entrepreneurs in the country, maybe the world.
If you work for a big corporation, they have the money and means to hire a whole slew of marketing experts, but what about the little guy ? The guy with a new idea, or a great book, or any other creative work they want to bring to the world?
Where does the little guy turn, when he can't compete with the big guys with the big bucks ?
You turn to a guy like Dan Kennedy, whose inspirational, creative ideas are a gold mine to the small creator. In fact, you just might become one of the big guys yourself, if you follow Dan's advice.
Dan is a guy who has commanded fortunes from others, and a guy who has been in the trenches. He has helped many build their ideas into million-dollar empires, and he might be able to help you.
Culled from his expensive seminars and speeches, he reveals a vast array of money-making concepts, insight and wit in this marvelous book.
I found it greatly inspirational, and a source of marketing ideas that are no-nonsense, what works and what doesn't.
In bringing my works to the world, Dan has been a tremendous help.
I highly recommend this book.
Dr. Ron Dalrymple/Psychologist/Coach/Author of The Inner Manager/www.deogenesis.com

See all 46 customer reviews on Amazon.com