 Best Sellers | |
Home Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) | |
|  | |  | | | Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) | | | | | | | |
List Price:
| $24.95 | |
Our Price:
| $13.70 | |
You Save:
| $11.25 (45%)
| | Shipping: | Eligible for FREE Super Saver Shipping on orders over $25. | |
*Shipping:
| |
| | | SKU:
ACAMP_book_usedverygood_0470499311 | | In Stock | | Availability:
Usually ships in 1 business days | | |
|
| | Product Promotions | | |
| | Description | Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
| |
| | Product Details | | Author: | Brian Halligan | | Hardcover: | 256 pages | | Publisher: | Wiley | | Publication Date: | October 19, 2009 | | Language: | English | | ISBN: | 0470499311 | | Product Length: | 9.17 inches | | Product Width: | 6.24 inches | | Product Height: | 0.87 inches | | Product Weight: | 0.93 pounds | | Package Length: | 9.06 inches | | Package Width: | 6.14 inches | | Package Height: | 0.94 inches | | Package Weight: | 0.97 pounds | | Average Customer Rating: |  based on 155 reviews |
| |
| | Used and New |
| All | |
| $5.97+ $4.49 *Shipping | Used
- Good | | | $5.98+ $4.49 *Shipping | Used
- Mint | | | $5.98+ $4.49 *Shipping | Used
- Good | | | $6.58+ $4.49 *Shipping | Used
- Good | | | $7.78+ $4.49 *Shipping | Used
- Good | | | $7.79+ $4.49 *Shipping | Used
- Good | | | $7.79+ $4.49 *Shipping | Used
- VeryGood | | | $7.80+ $4.49 *Shipping | Used
- Mint | | | $7.99+ $4.49 *Shipping | Used
- Acceptable | | | $8.68+ $4.49 *Shipping | Used
- Good | | | $8.70+ $4.49 *Shipping | Used
- VeryGood | | | $8.95+ $4.49 *Shipping | Used
- Mint | | | $10.58+ $4.49 *Shipping | Used
- Mint | | | $11.00+ $4.49 *Shipping | New | | | $11.08+ $4.49 *Shipping | Used
- Good | | | $11.85+ $4.49 *Shipping | Used
- VeryGood | | | $12.61+ $4.49 *Shipping | Used
- Mint | | | $12.66+ $3.99 *Shipping This item is eligible for FREE Super Saver Shipping on orders over $25. | Used
- VeryGood | | | $12.80+ $4.49 *Shipping | New | | | $12.83+ $4.49 *Shipping | New | | | $12.99+ $4.49 *Shipping | Used
- Mint | | | $13.16+ $4.49 *Shipping | New | | | $13.25+ $4.49 *Shipping | Used
- Mint | | | $13.27+ $4.49 *Shipping | Used
- VeryGood | | | $13.34+ $4.49 *Shipping | Used
- Mint | | | $13.50+ $4.49 *Shipping | Used
- Mint | | | $13.50+ $4.49 *Shipping | New | | | $13.70+ $3.99 *Shipping This item is eligible for FREE Super Saver Shipping on orders over $25. | New | | | $13.70+ $4.49 *Shipping | New | | | $13.84+ $4.49 *Shipping | New | | | $13.87+ $4.49 *Shipping | Used
- VeryGood | | | $13.99+ $4.49 *Shipping | New | | | $14.00+ $4.49 *Shipping | New | | | $14.27+ $4.49 *Shipping | New | | | $14.47+ $4.49 *Shipping | Used
- Good | | | $14.50+ $4.49 *Shipping | Used
- VeryGood | | | $14.54+ $4.49 *Shipping | New | | | $14.99+ $4.49 *Shipping | Used
- Mint | | | $15.00+ $4.49 *Shipping | Used
- Mint | | | $15.40+ $4.49 *Shipping | New | | | $15.69+ $4.49 *Shipping | Used
- VeryGood | | | $15.70+ $4.49 *Shipping | Used
- Mint | | | $15.70+ $4.49 *Shipping | New | | | $15.71+ $4.49 *Shipping | Used
- Mint | | | $15.85+ $4.49 *Shipping | Used
- Mint | | | $15.85+ $4.49 *Shipping | New | | | $16.00+ $4.49 *Shipping | New | | | $16.73+ $4.49 *Shipping | New | | | $16.88+ $4.49 *Shipping | New | | | $16.98+ $4.49 *Shipping | New | | | $17.22+ $4.49 *Shipping | Used
- Mint | | | $17.48+ $3.99 *Shipping This item is eligible for FREE Super Saver Shipping on orders over $25. | New | | | $17.66+ $4.49 *Shipping | New | | | $17.66+ $4.49 *Shipping | Used
- Mint | | | $17.68+ $4.49 *Shipping | New | | | $17.73+ $4.49 *Shipping | New | | | $18.22+ $4.49 *Shipping | Used
- Mint | | | $18.39+ $4.49 *Shipping | New | | | $18.45+ $4.49 *Shipping | New | | | $18.54+ $4.49 *Shipping | Used
- Mint | | | $18.78+ $4.49 *Shipping | New | | | $19.21+ $4.49 *Shipping | New | | | $19.32+ $4.49 *Shipping | New | | | $19.66+ $4.49 *Shipping | Used
- Mint | | | $19.66+ $4.49 *Shipping | Used
- Mint | | | $19.95+ $4.49 *Shipping | New | | | $19.95+ $4.49 *Shipping | New | | | $20.02+ $4.49 *Shipping | New | | | $20.05+ $7.98 *Shipping | New | | | $20.13+ $4.49 *Shipping | New | | | $20.22+ $4.49 *Shipping | Used
- Mint | | | $20.24+ $4.49 *Shipping | New | | | $20.29+ $4.49 *Shipping | New | | | $20.33+ $4.49 *Shipping | New | | | $20.49+ $4.49 *Shipping | New | | | $20.64+ $4.49 *Shipping | New | | | $20.76+ $4.49 *Shipping | New | | | $20.76+ $4.49 *Shipping | Used
- Mint | | | $20.81+ $4.49 *Shipping | New | | | $22.58+ $4.49 *Shipping | New | | | $23.45+ $4.49 *Shipping | New | | | $23.48+ $4.49 *Shipping | New | | | $23.73+ $4.49 *Shipping | New | | | $24.95+ $4.49 *Shipping | New | | | $25.03+ $4.49 *Shipping | New | | | $25.77+ $4.49 *Shipping | Used
- Mint | | | $26.00+ $4.49 *Shipping | New | | | $26.47+ $4.49 *Shipping | New | | | $27.85+ $4.65 *Shipping | New | | | $29.29+ $4.49 *Shipping | Used
- Mint | | | $29.31+ $4.49 *Shipping | New | | | $29.45+ $4.49 *Shipping | New | | | $38.67+ $4.49 *Shipping | Used
- Mint | | | $39.02+ $4.49 *Shipping | New | | | $40.97+ $4.49 *Shipping | Used
- Acceptable | | | $44.20+ $4.49 *Shipping | New | | | $47.99+ $4.49 *Shipping | New | | | $48.43+ $4.49 *Shipping | Used
- Mint | | | $52.08+ $4.49 *Shipping | New | | | $57.00+ $4.49 *Shipping | New | |
| New | |
| $11.00+ $4.49 *Shipping | New | | | $12.80+ $4.49 *Shipping | New | | | $12.83+ $4.49 *Shipping | New | | | $13.16+ $4.49 *Shipping | New | | | $13.50+ $4.49 *Shipping | New | | | $13.70+ $3.99 *Shipping This item is eligible for FREE Super Saver Shipping on orders over $25. | New | | | $13.70+ $4.49 *Shipping | New | | | $13.84+ $4.49 *Shipping | New | | | $13.99+ $4.49 *Shipping | New | | | $14.00+ $4.49 *Shipping | New | | | $14.27+ $4.49 *Shipping | New | | | $14.54+ $4.49 *Shipping | New | | | $15.40+ $4.49 *Shipping | New | | | $15.70+ $4.49 *Shipping | New | | | $15.85+ $4.49 *Shipping | New | | | $16.00+ $4.49 *Shipping | New | | | $16.73+ $4.49 *Shipping | New | | | $16.88+ $4.49 *Shipping | New | | | $16.98+ $4.49 *Shipping | New | | | $17.48+ $3.99 *Shipping This item is eligible for FREE Super Saver Shipping on orders over $25. | New | | | $17.66+ $4.49 *Shipping | New | | | $17.68+ $4.49 *Shipping | New | | | $17.73+ $4.49 *Shipping | New | | | $18.39+ $4.49 *Shipping | New | | | $18.45+ $4.49 *Shipping | New | | | $18.78+ $4.49 *Shipping | New | | | $19.21+ $4.49 *Shipping | New | | | $19.32+ $4.49 *Shipping | New | | | $19.95+ $4.49 *Shipping | New | | | $19.95+ $4.49 *Shipping | New | | | $20.02+ $4.49 *Shipping | New | | | $20.05+ $7.98 *Shipping | New | | | $20.13+ $4.49 *Shipping | New | | | $20.24+ $4.49 *Shipping | New | | | $20.29+ $4.49 *Shipping | New | | | $20.33+ $4.49 *Shipping | New | | | $20.49+ $4.49 *Shipping | New | | | $20.64+ $4.49 *Shipping | New | | | $20.76+ $4.49 *Shipping | New | | | $20.81+ $4.49 *Shipping | New | | | $22.58+ $4.49 *Shipping | New | | | $23.45+ $4.49 *Shipping | New | | | $23.48+ $4.49 *Shipping | New | | | $23.73+ $4.49 *Shipping | New | | | $24.95+ $4.49 *Shipping | New | | | $25.03+ $4.49 *Shipping | New | | | $26.00+ $4.49 *Shipping | New | | | $26.47+ $4.49 *Shipping | New | | | $27.85+ $4.65 *Shipping | New | | | $29.31+ $4.49 *Shipping | New | | | $29.45+ $4.49 *Shipping | New | | | $39.02+ $4.49 *Shipping | New | | | $44.20+ $4.49 *Shipping | New | | | $47.99+ $4.49 *Shipping | New | | | $52.08+ $4.49 *Shipping | New | | | $57.00+ $4.49 *Shipping | New | |
| Used | |
| $5.97+ $4.49 *Shipping | Used
- Good | | | $5.98+ $4.49 *Shipping | Used
- Mint | | | $5.98+ $4.49 *Shipping | Used
- Good | | | $6.58+ $4.49 *Shipping | Used
- Good | | | $7.78+ $4.49 *Shipping | Used
- Good | | | $7.79+ $4.49 *Shipping | Used
- Good | | | $7.79+ $4.49 *Shipping | Used
- VeryGood | | | $7.80+ $4.49 *Shipping | Used
- Mint | | | $7.99+ $4.49 *Shipping | Used
- Acceptable | | | $8.68+ $4.49 *Shipping | Used
- Good | | | $8.70+ $4.49 *Shipping | Used
- VeryGood | | | $8.95+ $4.49 *Shipping | Used
- Mint | | | $10.58+ $4.49 *Shipping | Used
- Mint | | | $11.08+ $4.49 *Shipping | Used
- Good | | | $11.85+ $4.49 *Shipping | Used
- VeryGood | | | $12.61+ $4.49 *Shipping | Used
- Mint | | | $12.66+ $3.99 *Shipping This item is eligible for FREE Super Saver Shipping on orders over $25. | Used
- VeryGood | | | $12.99+ $4.49 *Shipping | Used
- Mint | | | $13.25+ $4.49 *Shipping | Used
- Mint | | | $13.27+ $4.49 *Shipping | Used
- VeryGood | | | $13.34+ $4.49 *Shipping | Used
- Mint | | | $13.50+ $4.49 *Shipping | Used
- Mint | | | $13.87+ $4.49 *Shipping | Used
- VeryGood | | | $14.47+ $4.49 *Shipping | Used
- Good | | | $14.50+ $4.49 *Shipping | Used
- VeryGood | | | $14.99+ $4.49 *Shipping | Used
- Mint | | | $15.00+ $4.49 *Shipping | Used
- Mint | | | $15.69+ $4.49 *Shipping | Used
- VeryGood | | | $15.70+ $4.49 *Shipping | Used
- Mint | | | $15.71+ $4.49 *Shipping | Used
- Mint | | | $15.85+ $4.49 *Shipping | Used
- Mint | | | $17.22+ $4.49 *Shipping | Used
- Mint | | | $17.66+ $4.49 *Shipping | Used
- Mint | | | $18.22+ $4.49 *Shipping | Used
- Mint | | | $18.54+ $4.49 *Shipping | Used
- Mint | | | $19.66+ $4.49 *Shipping | Used
- Mint | | | $19.66+ $4.49 *Shipping | Used
- Mint | | | $20.22+ $4.49 *Shipping | Used
- Mint | | | $20.76+ $4.49 *Shipping | Used
- Mint | | | $25.77+ $4.49 *Shipping | Used
- Mint | | | $29.29+ $4.49 *Shipping | Used
- Mint | | | $38.67+ $4.49 *Shipping | Used
- Mint | | | $40.97+ $4.49 *Shipping | Used
- Acceptable | | | $48.43+ $4.49 *Shipping | Used
- Mint | |
| |
| | Customer Reviews | Average Customer Review: ( 155 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
52 of 54 found the following review helpful:
 Good for beginners Mar 29, 2010
By Jeanne Yocum
If you're brand new to the world of Internet marketing and social media, this is the book for you. The authors cover the essential topics in clear prose that is quick and easy to read. For someone who already has Facebook and Twitter accounts and knows about Digg and other bookmarking sites and perhaps even has a blog already, there is probably not much here that you don't already know. I would assume given their business that the authors know much more indepth information than they shared in this first book; I hope they get around to writing a second one for people with more social media experience.
60 of 70 found the following review helpful:
 "Remarkable" book Oct 10, 2009
By Bhavana Musuluri
I'm stealing one of the often used words in the book to define the book itself - remarkable. This book is fantastic and easy to read. As you read each chapter, the authors take you through each step in successfully marketing your products. This book is not filled with theories, but it rather cleverly explains each winning strategy which is relevant in this day and age, and then sums up each chapter with a list of things to do to implement the strategy. The best part is that anybody who is willing to invest time and brains can use this book as a reference and start creating value to their company immediately and of course build on it overtime. The book shows new techniques that doesn't require an old-school marketing guru with tens of years of experience. In fact, a person with a little bit of creativity can use this book to REALLY get customers and sell their products.
Couple of other things that I liked about the book are the particular examples (other organizations/blog articles/etc) that were provided and the cartoons - who doesn't enjoy a chuckle every few pages? :-)
Absolute bang for your buck and once you pick up the book, you will finish it!
29 of 32 found the following review helpful:
Great mainstream book about new marketing Nov 09, 2009
By Neil Davidson
This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.
The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) "ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain."
"Inbound marketing" is clearly - and explicitly - inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it's also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world. But then it talks about what those skills are, what steps your employees need to take to get them and how you can track how they're doing. Each chapter contains a checklist of things you should do, right now, to start improving your inbound marketing.
This is no dry textbook. It's full of anecdotes, some from the usual suspects (Whole Foods, Zappos and Barack Obama) but from others too: accounting software, a shutter manufacturer and a PR firm among others. It's well written, and there are cartoons too.
Inbound marketing - get found using Google, social media and blogs is an excellent, mainstream introduction to new marketing. If you want to dip your toes into the cold water of social media then buy a copy. If you know all about social media then you almost certainly know people who need this book. Buy them a copy from Amazon. They'll love you for it.
10 of 10 found the following review helpful:
Very high level insights =- not tactical Jul 25, 2010
By BMV
"BMV"
While there were some interesting information i.e. "content is king, create a blog with content that is remarkable" where the book struggles is when it comes to how to execute and make these high level tips a success. Create a blog, and then what? How do I get people to read or find the blog? Overall, this book left me with more questions than answers...
11 of 12 found the following review helpful:
Power to the People! Oct 19, 2009
By D. Nielsen
"Technology Geek"
In 1999 a wise group of internet visionaries nailed 95 theses on the virtual front door of the internet. They called their movement the Cluetrain Manifesto (do a Google search) and here are their first 10 theses:
1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are conducted in a human voice.
4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this voice.
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
7. Hyperlinks subvert hierarchy.
8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
The Cluetrain Manifesto accurately predicted the societal and market changes we're now seeing with the power of Facebook fan pages, blogging, Twitter and the millions of pages of discussion boards and blog comments powerfully indexed and available via Google and others. When we are interested in a product or service, we search, post, tweet, or blog about potential options and we rely on other humans - not the stale flat voice of corporate marketing - to guide us to the best one.
"Inbound Marketing" is the best guide I've seen for how your organization can tell their story with a human voice and how to spread that story using the full power of the internet. Brian and Dharmesh simplify the concepts of blogging, search engine optimization, and the social media tools that can connect your company with people who are interested in what you offer.
See all 155 customer reviews on Amazon.com
| |
| |
| |  | |  |
|
Recently Viewed INFO LIBRARY your place to search for information! In InfoLibrary.com you’ll find:Detailed info on research and references for anything of educational or recreational interest. Search for informational how to videos and entertainment media. Info on State Public Libraries and foreign Libraries. Search local, federal and state Public Records including mortgages, property records, criminal records, civil court filings, sex offenders, birth certificates, death certificates, marriage certificates, unclaimed property, professional licenses, genealogy, and more. Search info and buy reference material on world and national literature of any written subject or work of art. Browse for info on any books, text books, authors, manuals, reference material, videos, self-help, entertainment, history, sports, food, jobs, cinema, homework help, etc. Find latest info on state by state Colleges and Universities in the United States. Search Info Library to and get the latest music or video of your favorite movie or recording artist. Find great deals and discounts on books, manuals and informational material through the site. Use our Info Library Search Engine tool to locate detailed and specific information on your subject of interest. Easily find most popular books and best sellers. Info Library is your best place to find information, knowledge and know-how on any subject, interest, or field of study. Visit InfoLibrary.com: Your site for info, education, knowledge and wisdom at you fingertips! Info Library: Your information search website!
| You may also like ... |
![Rocky: The Undisputed Collection (Rocky / Rocky II / Rocky III / Rocky IV / Rocky V / Rocky Balboa) [Blu-ray]](http://ecx.images-amazon.com/images/I/51z9Kmd5smL._SL75_.jpg "Rocky: The Undisputed Collection (Rocky / Rocky II / Rocky III / Rocky IV / Rocky V / Rocky Balboa) [Blu-ray]")
